Recreational snacks market trend diversification small packages cater to consumer demand

With the increasing diversification and leisure of people's consumption patterns, various kinds of leisure food appear, and more and more people buy snacks. According to relevant data, the annual gross output value of China's snack industry has exceeded 2210 billion yuan. By 2020, the total industry scale of snack industry is estimated to be close to 3 trillion yuan. Snacks, as a supplement to dinner, have been gradually upgraded to the fourth meal of the day. Among them, small packaged snacks are well suited to the current diversified, personalized and other consumer needs.

Walking into the supermarket, you will see a variety of leisure snacks, including baked food, puffed food, nut products, sugar products, dried fruit and vegetable products and so on. In all kinds of leisure food, more than half of families have bought puffed food, followed by biscuit baked food. With the upgrading of consumption, China's leisure food market also shows diversification and other consumption trends, and the whole food system has gradually been improved.

Grasp the trend of snacks to cater to consumer demand

Leisure snacks are becoming the fourth meal of "three meals a day" while satisfying consumers'entertainment and leisure needs. Under the influence of the "fourth meal" trend, the market size of leisure food is expected to account for 20% of China's consumer food expenditure in the next 10 years. Industry insiders pointed out that with the acceleration of consumption upgrading and the rapid rise of new retail channels, the leisure snack industry presents the characteristics of "fast, multi-variable, wide", and becomes one of the most promising and dynamic industries in the future fast consumer goods market.

China's leisure food industry has entered a new stage of integrated retail development from its rise to becoming an outlet. At present, the market of leisure snack industry is far from saturated, and the growth space is huge. At the same time, it shows that the industry concentration is higher on line than off-line, and the market is refined. In addition, driven by diversification, individualization, practicality, high quality and other consumer demands, snack enterprises are also building upgrading maps, including industrial chain upgrading, product upgrading, quality control upgrading, channel upgrading and so on.

Big Truth in Small Packaging to Meet Market Demand

Compared with the previous large food packaging bags, now many food processing enterprises begin to adopt independent small packaging, such as small packaging of tea, nuts, dried vegetables and fruits, baked food and so on. On the one hand, small bag packaging can save certain packaging materials and reduce material pollution, on the other hand, it is also to meet the diversified, personalized and practical consumption needs. More importantly, small bags also bring convenience to every consumption, but also better to avoid food dampness, spoilage and other deterioration.

Recently, at the 22nd China International Bakery Exhibition sponsored by China Bakery Food and Sugar Industry Association, the packaging of bakery food industry is not only green and environmentally friendly, with distinct themes, but also presents some changes in packaging, such as small bag packaging. According to a staff member, many food products are packaged in small bags, which not only meets the current market consumption demand, but also makes the packaging film have broad prospects for development. Because the packaging film can be recycled by nano-PVA coating, it has environmental protection, better oxygen resistance and fresh-keeping performance.

In fact, in addition to baking food, many tea processing enterprises use small bag tea packaging. It is reported that one enterprise invested nearly one million yuan to introduce the domestic advanced automatic intelligent tea bag packaging production line. At present, tea bag packaging production line has been put into production. The production line not only greatly improves the efficiency of tea packaging, but also realizes "one bag and one cup", which can better guarantee the quality of tea and facilitate consumers.

It is undeniable that in the face of diversified, personalized, high-quality snack consumption trends, small packaged foods meet the needs of the current consumer market, but also adorn consumers with small packages of a better life. However, in the gradient of consumption upgrading, food processing enterprises should continue to find their own position, locate product upgrading, innovate food processing technology and technology, in order to better meet consumer demand to a certain extent, and make them stand out in the fierce competition.